Apple has a special magic that other brands spend millions failing to replicate. This ad personifies that magic and it’s telling that it is more than a decade old. Perhaps a victim of their success, their iPhone and ‘I’m a Mac. I’m a PC’ adds have eclipsed the magic they once projected. Now they deliver technological marvels, but like many that succeed, they’ve changed a little. Regardless, the message of this ad still makes me smile, even if the company that paid for it doesn’t always.
What can I add that hasn’t been already said about the Apple Ipod Touch.
The interface (touch keypad included) works better than I expected and I expected quite a bit. The screen is beautiful. The web browser is excellent if still a wee bit slower than a desktop/laptop in response time.
Ultimately, this thing feels like the future. I find myself poking the screen on my two year old Samsung slider cellphone expecting all my portable devices to function so intuitively.
The paving stones leading toward ubiquitous computing continue to be laid with I think only two fundamental pieces missing.
1. A single broadband provider that offers seamless wired and wireless service for a single reasonable fee (<$50). 2. Portable device power/battery life that is counted in days/weeks instead of minutes/hours. If I had to guess I would say those remaining pieces will be widely available in the next two years.