Max Sanches

Apple has a special magic that other brands spend millions failing to replicate. This ad personifies that magic and it’s telling that it is more than a decade old. Perhaps a victim of their success, their iPhone and ‘I’m a Mac. I’m a PC’ adds have eclipsed the magic they once projected. Now they deliver technological marvels, but like many that succeed, they’ve changed a little. Regardless, the message of this ad still makes me smile, even if the company that paid for it doesn’t always.